Likk Privacy Policy

This Privacy Policy explains how Good Vibe Tech LLC, doing business as Likk ("Likk," "we," "us," or "our"), collects, uses, discloses, stores, and otherwise processes personal information when you use the Likk mobile application, websites, and related services (collectively, the "Services"). Likk is intended to serve the LGBTQ+ community.

This Policy provides a general privacy notice for users in the United States, the European Economic Area, the United Kingdom, Australia, New Zealand, and other locations where our Services are made available.

1. Who Controls Your Information

The data controller for the personal information described in this Privacy Policy is:

2. Information We Collect

We collect personal information in the following categories.

A. Information You Provide Directly

This may include:

• account information, such as your email address, phone number, username, password, and authentication details;
• profile information, such as your age, date of birth, photos, bio, relationship preferences, interests, approximate location, and other details you choose to share;
• communications, including messages you send through the Services, reports, appeals, support requests, survey responses, and other interactions with us;
• purchase and subscription information, such as product tier, renewal status, transaction identifiers, and billing-related records received from app store providers; and
• verification information, such as information you provide if we ask you to verify your age, identity, or account integrity, including information we may request if we believe an account may belong to someone under 18.

Some information you choose to provide may reveal or relate to sensitive or special-category information under certain laws, such as sexual orientation, gender identity, sex life, or precise geolocation.

We do not use selfie-based age verification.

B. Information We Collect Automatically

When you use the Services, we may automatically collect:

• device and network information, such as IP address, device identifiers, operating system, app version, language, time zone, mobile carrier, crash reports, and diagnostic data;
• usage information, such as pages or screens viewed, features used, clicks, matches, interactions, session events, referral information, and timestamps;
• location information, including approximate location inferred from IP address and, where enabled by your device settings and consent choices, more precise location information; and
• security and integrity information, such as login history, suspicious activity signals, abuse indicators, and device or network signals used to protect the Services.

C. Information From Third Parties

We may receive information from:

• app store providers and payment platforms;
• analytics, hosting, communications, moderation, fraud prevention, verification, or customer support vendors;
• social login or integration providers, if you choose to use them; and
• other users, including reports, blocks, complaints, or safety submissions involving your account.

3. How We Use Information

We use personal information for the following purposes:

• to create and manage accounts;
• to provide the core matching, messaging, profile, subscription, and safety features of the Services;
• to personalize your experience and show relevant profiles or content;
• to process payments, subscriptions, renewals, and related customer support;
• to communicate with you about your account, purchases, security, updates, and support issues;
• to monitor, detect, investigate, and prevent fraud, abuse, harassment, spam, illegal activity, and other harmful behavior;
• to enforce our Terms of Use, Community Rules, and other policies;
• to review accounts that may belong to underage users and confirm eligibility to use the Services;
• to troubleshoot, maintain, secure, improve, and develop the Services;
• to comply with legal obligations, lawful requests, court orders, or regulatory requirements; and
• to protect the rights, safety, and property of our users, Likk, and others.

We may use automation, classifiers, and similar tools to support moderation, trust and safety, fraud detection, ranking, eligibility checks, and service integrity. More information is provided in the "Automated Decision-Making and Moderation" section below.

We do not sell personal information for money. We do not use profile data or message content for third-party advertising.

4. Legal Bases for Processing

If you are in the EEA or UK, we process personal data under one or more of the following legal bases:

• Contract: where processing is necessary to provide the Services you request, such as creating your account, displaying your profile, enabling messaging, administering subscriptions, and providing customer support;
• Legitimate interests: where necessary for service security, fraud prevention, product improvement, analytics, moderation, network and information security, and defending legal claims, provided our interests are not overridden by your rights;
• Consent: where you have given consent, such as where required for precise location, optional tracking technologies, certain notifications, or the processing of special-category data you choose to provide for profile or matching features; and
• Legal obligation: where processing is necessary to comply with legal or regulatory duties.

Where you choose to provide information that reveals sexual orientation, gender identity, sex life, or similarly sensitive information, we process that information for profile, matching, safety, and community features on the basis of your explicit consent and, where applicable, because you choose to make that information visible to other users through the Services. You can edit or remove profile information at any time, and you may also request deletion of your account and related personal information, subject to limited retention permitted by law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing that took place before withdrawal, and some features may stop working if the information or permission is necessary to provide them.

5. Cookies, SDKs, and Similar Technologies

We and our service providers may use cookies, mobile SDKs, local storage, web beacons, device identifiers, and similar technologies to:

• keep the Services functioning;
• remember settings and preferences;
• measure performance and usage;
• improve security and detect abuse; and
• support analytics and similar service-improvement tools.

Where required by law, we will ask for consent before using non-essential cookies or similar technologies. You can also manage certain technologies through your browser, device, or app settings, though doing so may affect some functionality.

6. How We Share Information

We may disclose personal information:

• to service providers that perform services for us, such as cloud hosting, analytics, customer support, communications, content moderation, payment support, security, or verification;
• to other users, to the extent your profile, messages, photos, activity, or other information is visible through the Services based on how the product works and the choices you make;
• to professional advisers, auditors, insurers, and legal counsel where reasonably necessary;
• to regulators, law enforcement, courts, or other third parties when required by law or reasonably necessary to establish, exercise, or defend legal claims, protect users, investigate harm, or enforce our rights;
• in connection with a merger, financing, acquisition, bankruptcy, restructuring, sale of assets, or similar transaction; and
• with your direction or consent.

We do not sell your personal information. We do not knowingly share personal information for cross-context behavioral advertising. If that changes, we will update this Policy and provide any rights required by applicable law.

Examples of Service Providers

Depending on how you use the Services, these providers may include:

• Google, including Firebase and Google Cloud services, for analytics, authentication, databases, cloud functions, storage, messaging, crash reporting, in-app messaging, installations, and image moderation or safety tooling;
• Amazon Web Services, including Rekognition, for image moderation and facial-analysis support used in trust and safety workflows;
• MongoDB for database hosting and related data operations;
• RevenueCat for subscription and purchase management;
• Mailjet for transactional or marketing email delivery and contact management; and
• Giphy for GIF search, display, and sharing features.

7. International Transfers

We are based in the United States, and our service providers may process or access personal information in the United States and other countries.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections approved by regulators or other lawful transfer mechanisms. You may contact us for more information about the safeguards relevant to your information.

8. Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide the Services, maintain safety, resolve disputes, enforce our agreements, and comply with legal obligations.

In general:

• account and profile information is retained while your account remains active;
• messages, photos, and other user content are retained for as long as needed to operate the Services and enforce our rules, subject to deletion requests, product settings, and safety or legal retention needs;
• subscription, billing, and transaction records may be retained for tax, accounting, audit, chargeback, and legal compliance purposes;
• support, moderation, and safety records may be retained as reasonably necessary to investigate abuse, respond to complaints, enforce policies, or protect users; and
• certain logs, backups, and security records may be retained for a limited period after deletion or closure.

When you delete your account, we will generally delete or de-identify your personal information within 30 days, except where retention is necessary for legitimate business purposes, legal obligations, fraud prevention, safety, or dispute resolution.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete personal information;
• request deletion of personal information, subject to exceptions;
• object to or request restriction of certain processing;
• receive a portable copy of certain information in a structured, commonly used format;
• withdraw consent where processing is based on consent;
• opt out of certain uses or disclosures where required by U.S. state privacy law; and
• appeal a decision we make about your privacy request, where applicable law provides that right.

To exercise these rights, contact us at help@likkapp.com with the subject line "Privacy Rights Request." We may need to verify your identity before completing your request. You may also use an authorized agent where permitted by law.

If we deny your request, you may appeal by replying to our decision email or emailing help@likkapp.com with the subject line "Privacy Appeal." We will review and respond within the time required by applicable law.

If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

If you are in Australia or New Zealand and you are dissatisfied with how we handle your privacy concern, contact us first at help@likkapp.com so we can investigate and respond. You may also contact the applicable privacy regulator in your jurisdiction.

10. U.S. State Privacy Disclosures

This section supplements the rest of this Policy for residents of U.S. states with consumer privacy laws.

Categories of Personal Information

In the preceding 12 months, we may have collected the following categories of personal information, depending on how you use the Services:

• identifiers and contact information;
• customer account records;
• protected or sensitive information, such as information that may reveal sexual orientation, gender identity, or precise geolocation;
• commercial or transaction information;
• internet or electronic network activity information;
• approximate or precise geolocation data;
• audio, electronic, visual, or similar information, such as photos, messages, or support submissions;
• professional or employment information if you choose to provide it in your profile; and
• inferences drawn from the information above to support matching, safety, fraud prevention, personalization, and service operations.

We collect these categories from the sources described in Section 2, use them for the purposes described in Sections 3 and 4, and disclose them to the categories of recipients described in Section 6.

We do not sell personal information. We do not knowingly share personal information for cross-context behavioral advertising. We use sensitive personal information only for permitted purposes, such as providing the Services you request, safety and security, fraud prevention, and other purposes allowed by applicable law.

11. Automated Decision-Making and Moderation

We may use automated systems, including machine learning, rules-based tools, image analysis, spam filters, fraud-detection tools, or similar technologies, to help protect users and operate the Services. These tools may assist with:

• detecting spam, scams, impersonation, fraud, account compromise, or possible underage use;
• identifying potentially prohibited content or conduct;
• prioritizing reports or safety reviews;
• assessing account integrity or eligibility; and
• supporting content visibility, account restrictions, or verification workflows.

Automated tools may contribute to actions such as content flagging, reduced distribution, temporary restrictions, requests for verification, content removal, or account suspension.

Where required by law, if a decision that significantly affects you is made solely by automated means, you may request human review, share your perspective, and contest the decision by contacting help@likkapp.com. We will review those requests within a reasonable period and in accordance with applicable law.

12. Security

We use reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These measures may include encryption in transit, access controls, logging, monitoring, vendor management, and security review processes.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Children

The Services are intended only for adults. We do not knowingly permit individuals under 18 to use the Services or knowingly collect personal information from children. If we learn that a person under 18 has created an account, we will take steps to disable the account and delete the information as required by law.

If you believe a child under 18 has used the Services, contact us at help@likkapp.com.

14. Third-Party Services

The Services may contain links to third-party websites or integrate third-party services. We are not responsible for the privacy practices of those third parties, and your use of them may be governed by their own terms and policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice through the Services, by email, or by another reasonable method where required by law. The "Last Updated" date above indicates when this Policy was last revised.

16. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact: